Creative minds can overcome any challenge

Insight:

Travel can be a challenge. I wish there was a tool that made life on the road easier and made me feel like I’m getting extra benefits, without extra effort.

Solution:

Hilton HHonors Rewards program organizes my travel plans and through their new portal I’m alerted to perks and upgrades that I didn’t expect.  It’s nice to know, when I travel, I don’t just settle for a nice clean room, but I get special treatment. Hilton HHonors “WORKS FOR ME”.

Execution:

First, we did a top-down redesign of the Hilton HHonors website. We emphasized how Hilton HHonors is here to serve you as a HHonors member making sure your stay with us is as comfortable as we can make it and making sure to call out any perks and upgrades you are entitled. Incorporating a simple interface makes the UX inviting and easy to take advantage of insider offers and opportunities.

Insight:

My job is a means for me to achieve the freedom I want. Oftentimes, I grow tired of the meetings, time sheets, office politics and lack of independence I have in day-to-day work. Yes, I long for the days when I can leave that all behind.

Solution:

Let’s use the tedious aspects of working in the business world to remind ourselves to invest financially in reliable funds that will help us move to that independent ideal of retirement. We can take control of life and live on our own terms whatever that means to the individual. It’s about investment in funds that payout after retirement yet still build financial wealth after retirement. More than all that it’s about the positive head space that we want to continue long after the day we retire. Nuveen Closed End Funds, Long Live Retirement.

Execution:

This campaign was designed to hit on all media fronts, from social to online ads; to airport and commuter rail ads; on-line financial publications; and email.

Insight:

I don’t really think about my garage door opener unless it breaks. It just opens the door.

Solution:

Chamberlain reliably opens doors, yes, but our innovative approach incorporates much more functionality you may not think about. We become an integral part of a smart home allowing you to control garage access remotely and securely. We help you to utilize existing garage doors making them “smarter” and leveraging modern technology. We’ve changed how you can utilize the garage smarter.

Execution:

Chamberlain had an ongoing media deal with Monday Night Football. These videos feature new innovations that not only fulfilled the media buy, but also leverages Amazon’s A+ Content to heighten the advantages of Chamberlain’s research and development.

Insight:

I love the chill life of surfing, beaches, music and hanging with my friends. That’s also why I’m totally down with the US OPEN of SURFING in Huntington Beach California.

Solution:

Pacifico is all about the surf life. In the 60’s, California surfers discovered this awesome Mexican cerveza on the Baja peninsula. No other Beer knows the perfection of the perfect wave and the sun drenched party like Pacifico. We are meant to be discovered in that moment when you feel the good times all around you at the US OPEN OF SURFING. When you’re with us “It’s all Good”.

Execution:

We were a major sponsor of The US OPEN of SURFING. We had an "IT'S ALL GOOD" band stage, a kiosk where we sold t-shirts & bathing suits and gave away swag. Good times were had by all and it was all good!

Insight:

History, to most teens, is boring.

Solution:

We launched a campaign designed to catch teens by surprise by highlighting how to explore the vast and sometimes wacky things in the digital assets found on the LOC.gov website. We latched onto the slightly absurd concept of teens playing around with life-sized cut-outs (or in one case miniature) of historical figures; always with disappointing results. But fortunately, “There is a better way to have fun with History with LOC.gov".

Execution:

We developed this series of videos for the Library of Congress through the Ad Council. They ran for three years beginning with the launch of the LOC website where they digitized thousands of videos, audio recordings, rare historical photographic images, letters, sketches and objects.  

Within a month of the campaign launch they had received well over a million hits to the site with people spending endless minutes exploring. In fact, the Ad Council had us re-present the campaign in NY and Washington DC as a best-in-class example.

Insight:

Dia de los Muertos (Day of the dead) is a heartfelt celebration in Mexican culture of the lives of loved ones who have passed-on. We gather to reminisce about who they were and what they meant to us. We collect mementos into oferendas (offerings or alters), share cherished stories, play their favorite music, paint sugar skulls, eat their favorite food and even dress up as skeletal characters or the revered Catrina.

Solution:

Modelo Especial is the genuine Mexican cerveza and is regularly part of Dia de los Muertos celebrations. Modelo wants to do its part to show the true traditions of the holiday and respectfully embrace the rich tradition of Mexican culture and distinguish it from America’s holiday Halloween.

Execution:

We made online videos featuring the face painting of Catrina and another that showed the assembling of a genuine oferenda.

Insight:

One of the unpleasant things about flying is not having internet to keep me busy.

Solution:

Gogo Inflight Internet has teamed up with major airlines like United Airlines and Canada Air to provide the access to your world via a leading inflight internet streaming service. Gogo is “Wifi with Wings”

Execution:

We introduced Gogo in airport terminals through backlit signs, large billboard “spectaculars” and with printed point of sale in seat-back pockets. The program was designed to not only create awareness with passengers but help in getting more agreements with carriers, which it did. We initially picked up 7 major domestic airlines but unfortunately the struggle to expand operations outside North America had them losing some of those carriers that flew worldwide.

Insight:

Hearing about lead in pipes concerns me as a parent. When my kids go to school, they only have access to their old water fountains. They don’t look safe to me.

Solution:

Elkay manufactures sinks and water fountains. They wanted to communicate the advantages of their new “Easy H2O”water fountain to schools and office buildings. We created the “Fountains for Youth Program”. We began replacing fountains in schools for free in selected grade schools in the Chicago area. These were the Easy H2O water fountains which filters out lead and other harmful elements in the water and also have a convenient dispenser for popular water bottles kids like to carry.

Execution:

We shot a video of the installation of the fountains and I interviewed teachers, kids (always fun experience) and parents. We publicized the video through email to local school administrations, PTA members, and to a purchased list of office building management companies. The results were impressive. The schools were allowed to get on a waiting list, but many decided to go ahead and purchase the fountains to correct the issue for their students and teachers. The response from office building management also generated significant interest and purchases.  

In the end, Elkay’s perception as a responsible community partner also benefited. A win-win situation that the company not only gave visibility to their innovative fountain but the company and their employees felt a great deal of pride in.

History:

Golden Crisp Cereal is a brand Post Cereals introduced in the 60’s with a somewhat famous mascot Sugar Bear. Pressure and rule changes over the years prevented them from marketing directly to kids so it was largely unsupported in advertising. We were asked how we might kick start all of Post’s lingering, less visible brands in unusual ways. Golden Crisp seemed like a ripe opportunity.

Insight:

As a college aged student my eating habits are a bit relaxed (understatement). I eat lots of munchies and I like sweet stuff.

Solution:

Sugar Bear to the rescue. We bring him back, but now he’s more like your flunky roommate. He’s fun to be around and tends to do knuckleheaded stunts and usually has the munchies and typically eats straight out of the box. Thus, we use the suggestive tag line “Pass the Bowl”. Yes, the client actually went with this line.

Execution:

We churned out a slew of these videos and let them go into the social sphere wherever college minds wandered. This was a ball! Spread like wildfire and revived sales. Even used influencers like Snoop Dog to repost and comment. Said Snoop “My boy Sugar Bear’s got me goin’. Pass that bowl”.  

We also had consumer engagement teams go to campus quads with the Sugar Bear mascot to play bags and give out samples and swag.