Travel can be a challenge. I wish there was a tool that made life on the road easier and made me feel like I’m getting extra benefits, without extra effort.
Hilton HHonors Rewards program organizes my travel plans and through their new portal I’m alerted to perks and upgrades that I didn’t expect. It’s nice to know, when I travel, I don’t just settle for a nice clean room, but I get special treatment. Hilton HHonors “WORKS FOR ME”.
First, we did a top-down redesign of the Hilton HHonors website. We emphasized how Hilton HHonors is here to serve you as a HHonors member making sure your stay with us is as comfortable as we can make it and making sure to call out any perks and upgrades you are entitled. Incorporating a simple interface makes the UX inviting and easy to take advantage of insider offers and opportunities.
Next, we communicated the “WORKS FOR ME” theme through check-out bills, email, on-property signage, social media posts centered around travel interests. We even developed an employee program that included employees in the rewards program and gave them bonus points when they helped organically communicate theme in the form of going the extra mile for our guests.